Commercial Real Estate · 7 min read
Negotiating a commercial lease on your own: what you can handle and what it costs you
Nothing stops a business owner from negotiating a lease directly with a landlord. The question is what that saves, what it costs, and which parts you can safely handle yourself.
Yes, you can, and here is what you give up
You can negotiate a commercial lease yourself, and for a small, simple deal with a landlord you already know, some owners do it well. What you give up is market information, competing proposals and an advocate whose only job is your side of the table, and in many commercial lease transactions the landlord pays the tenant's broker, so going alone does not usually lower your rent. For anything beyond a small, straightforward renewal, I suggest at least having a professional review the deal and an attorney review the lease.
I say that as someone with both perspectives. I have worked in commercial real estate since 1999, starting at The Staubach Company, and I have signed a lease as a retail business owner. The tenant who negotiates alone is rarely outsmarted on any single point. They are usually outnumbered on information: the landlord's side knows what every comparable space leased for last quarter, and the tenant does not.
Who the agent across the table works for
When you call the number on a for-lease sign, you usually reach the listing agent. That agent represents the landlord. That is not a criticism; it is their job, and many listing agents are helpful and honest. It simply means their duty is to get the landlord the best deal, not you.
Texas makes this visible. The Texas Real Estate Commission requires license holders to give a written notice called Information About Brokerage Services at the first substantive communication with a party about a specific property, and TREC states that, unless an exception applies, the requirement covers all proposed real estate transactions. The notice explains the ways a broker can represent a party, including acting as an intermediary between both sides with written consent. TREC states that an intermediary is prohibited from favoring one party over the other, which also means an intermediary cannot advocate for you against the landlord. Read that form when you receive it. It tells you exactly whose side each person is on.
In practice, a tenant who works only with the listing agent ends up relying on the landlord's side for market information, for the comparison with other buildings and for advice on what is negotiable. Even when that agent is perfectly fair, it is an awkward position for both of you, and most experienced listing agents will tell you so.
When going alone is reasonable
There are situations where an owner can reasonably handle the negotiation directly, especially with a solid attorney reviewing the final document. Even then, I encourage owners to get a sense of the market before they sit down, because the landlord certainly has one.
The picture changes as the stakes rise. A new location, a larger suite, a longer term, a significant build-out, a personal guarantee or a lease expiring with no clear plan are all situations where the information gap costs more than the time it takes to bring in help. So is any deal where you would be comparing more than one building, because running competing proposals well is a job in itself. If more than one of those applies, I would not negotiate alone.
- A short renewal of a small space you are happy in, with a landlord you trust
- A coworking membership or executive suite agreement with standard terms
- A sublease of a few months from another business while you plan a longer move
- A space so specialized that only one property in the area can work for you
Where self-represented tenants lose money
The losses are rarely dramatic. They are a series of small concessions never requested. A landlord will not volunteer the free rent it gave the last tenant, the improvement allowance it would accept, or the cap on operating expenses it agreed to elsewhere in the building. A tenant who does not know those terms exist cannot ask for them.
Leverage is the larger issue. A landlord who knows you are considering only its building, and that your lease expires soon, has little reason to improve its offer. When a tenant has two or three serious alternatives with written proposals, the conversation changes. Producing those alternatives takes market knowledge, tours and time, which is what most business owners are short on.
Finally, lease language carries cost that does not show up in the rent. Who replaces the rooftop heating and cooling unit, whether you can assign the lease if you sell your business, how operating expenses are calculated and what happens at the end of the term all affect what the lease really costs over five or ten years. My guide on what commercial space really costs beyond the quoted rate breaks those costs down.
The compensation question, answered plainly
Owners often assume a broker will cost them money. In many commercial lease transactions, the tenant's broker is paid a commission by the landlord, under the landlord's agreement with its own listing broker, and that commission is already built into the landlord's economics. When a tenant goes direct, the landlord usually keeps that money rather than passing it to the tenant as lower rent.
Every deal is different, though, and that is why I tell owners to ask any broker exactly how they will be paid on the specific transaction and to get it in writing before they engage. A good tenant representative will explain it without hesitation. If a broker is vague about compensation, treat that as useful information about how they will handle everything else.
For that compensation, a tenant representative should be doing real work: defining your needs, surveying the market, touring, requesting and comparing proposals, negotiating the letter of intent and the lease alongside your attorney, and following through on the build-out. If a broker is paid to represent you, you are entitled to all of it.
If you negotiate yourself, follow this sequence
If you decide to handle the lease on your own, the order of steps matters as much as the steps themselves. Most mistakes I see come from negotiating details before the big terms are settled, or signing a letter of intent before the market was tested.
- Define your needs, budget and timeline in writing before you contact any landlord
- Research comparable spaces and tour at least two or three serious alternatives
- Request written proposals from each, including your current landlord if renewing
- Compare total cost over the term, not the headline rate
- Negotiate the business terms into a letter of intent before the lease is drafted
- Have a commercial real estate attorney review the lease before you sign
- Put every promised improvement or repair in the lease, not in an email
Clauses I would never let a client skim
Whether or not you have a broker, these provisions deserve slow reading and, for most owners, a lawyer's eye. If you do not already have one, a business attorney such as Steven Besly can review the lease alongside your broker so the legal and business terms fit together.
- Personal guarantee: how much, for how long, and whether it burns off
- Assignment and subletting: whether you can transfer the lease if you sell the business or need to move
- Operating expenses: what is included, what is capped and how reconciliation works
- Repairs and replacements: especially roof, structure and heating and cooling equipment
- Renewal and expansion options: how and when to exercise them and how rent is set
- Relocation rights: whether the landlord can move you to another suite
- End of term: holdover rent and what you must remove or restore when you leave
How to check out a broker before you hire one
If you decide to bring in help, vet the person the way you would vet any professional advisor. TREC offers a public license holder search on its website where you can look up a broker or sales agent by name and check disciplinary actions. Beyond the license, ask how long they have worked in commercial property specifically, which property types they know, and whether they represent landlords, tenants or both.
Then ask how they work. Will they produce a written market survey? Will they run competing proposals and show you a side-by-side comparison? Will they stay involved through the lease negotiation and build-out, or hand you off after the letter of intent? Ask, too, whether they will represent you exclusively in this transaction or also represent the landlord. Their answers will tell you more than any marketing material.
Be cautious about hiring a friend or relative who mainly sells houses. Residential and commercial real estate share a license in Texas but very little else: lease structures, operating expense pass-throughs, improvement allowances and commercial market data are their own field. In a market as large as Dallas, there is no shortage of brokers who focus on commercial property, and it is worth finding one.
A middle path, and where I fit in
Some owners want to stay in the driver's seat but not walk in blind. Consulting is part of my practice, so a conversation can be as simple as reviewing a landlord's proposal against the market, flagging the terms that matter, and helping you decide whether a full search is worth it. Others prefer full representation from the needs analysis through move-in. Either way, the work starts with understanding the business and how the space will be used.
If your lease is coming up soon, my earlier guide on renewing, relocating or buying when the lease runs out covers the bigger decision, and once a lease is signed, my checklist of the dates and bills to track after signing helps you protect what you negotiated. I work from McKinney with business owners across Dallas–Fort Worth on office, retail and industrial space.
Questions people ask me
Is it legal to lease commercial space in Texas without a broker?
Yes. A tenant can negotiate directly with a landlord or the landlord's agent. Just remember that the listing agent represents the landlord, and have an attorney review the lease before you sign.
Who pays the tenant's broker in a commercial lease?
In many commercial lease transactions, the landlord pays the tenant's broker through a commission arrangement with its listing broker. Terms vary by deal, so ask any broker to explain how they are paid on your transaction and get it in writing before you engage them.
Can the landlord's agent also represent me?
In Texas, a broker can act as an intermediary for both parties only with written consent, and TREC states that an intermediary may not favor one party over the other. That means an intermediary cannot advocate for you against the landlord. If you want someone negotiating for your interests, you need your own representative.
Do I still need an attorney if I use a broker?
Usually yes. A broker negotiates the business terms and knows the market, while a commercial real estate attorney reviews the lease language for legal risk. The two roles complement each other, and good brokers welcome the attorney's review.
What is the Information About Brokerage Services form?
It is a written notice required by the Texas Real Estate Commission that license holders must provide at the first substantive communication about a specific property. It explains the types of representation a broker can provide and identifies the broker and agent. It is not a contract, but it tells you who represents whom.
Sources
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